Yes, you read that last feature correctly. Good for: Keyword tracking, negative match recommendations, competitor research, spying tool It’s the smarter choice for Google Ads software 2. What’s more, Adzooma being free gives businesses the chance to reach more customers and build an online presence that will continue to bring them more success. Setting up campaigns is a breeze in the Adzooma platform, giving you time to work through the insightful recommendations in its Opportunity Engine, optimise your budget, and manage multiple advertising accounts in one screen. “Adzooma has demonstrated the product knowledge, technical expertise and drive to help their customers build online success through Google Ads.” In the words of Adrian Blockus, Head of Channel Partnerships at Google UK & Ireland, Good for: Campaign creation, bid management, one-click reporting, budget optimisation Now you know what Google Ads software can do for your campaigns, it’s time to look at 10 of the best tools available. Or you might want an all-in-one advertising platform that integrates with ad publishers like Facebook Ads or Microsoft Ads (like Adzooma for example). For example, you might want to focus on click fraud, in which case there are specific tools for that. One of the advantages of using a tool or software suite for Google Ads is being able to manage your campaigns in a way that suits your needs. So there are tools available to automate and optimise the process. Nobody is expected to search for every relevant keyword by hand, individually set negative keywords, or analyse every bid. Like with other PPC management platforms, the purpose of software is to remove the time-consuming, tedious jobs you don’t really have time for. You only pay when someone clicks on your ad, hence the name pay-per-click (PPC).

Google’s advertising platform lets advertisers bid on keywords, create ads including these keywords, and obtain a position on Google’s search results pages (SERPs). Additional resources What Google Ads software does

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